In time 4P transformed to 4C so that all work have done customer oriented . Customer satisfaction is so important for your product . Firstly you must sell himself before the product and show himself in different with same product . Product's perceived performance relative to customer's expectations . If a product subject to satisfaction , that product is successful . For example I have got 20000 TL and I want to buy a car like in that picture . In addition I want to air condition and my car must be under 5 years old . These requests are quality of customer requests and he wants to suppyl his requests from companies . If you supply his wants , you generate customer satisfaction .
